Why should I want to be a Photographer?

Make happy memories for people. Discover new places. Create freedom. Schedule your own life - and be able to get paid while doing this!

Sounds amazing, right? Well, as a professional photographer you can! A couple of years ago I wasn’t sure if I would ever make a decent living with my photography. But I’m very glad I believed in myself and persevered. I love to tell you more about it!

How can I take the next step in my Photography Job?

Set your goal, take it day-by-day and keep going. Invest in yourself and find a mentor!

Do you have the feeling there is more to gain with your photography? But you’re not sure how? I get this! When I started I had no clue what to do. I just started, made a lot of mistakes and learned even more from it. What helped me the most was having a mentor who already walked the path. And now, it's my turn to help!

I'm interested, what do I get in this course?

A step-by-step guide on how you can take your Photography Business to the next level!

During 24 lessons I will tell you all about transforming your photography job into a succesfull fulltime business. I'll share practical tips on how to shoot festivals and events, how to get the clients you want and make them super excited about working with you.

Are you ready to earn more money with your photography?

Learn how you can create a successful Fulltime Photography Business for yourself. You can do it!

Wanna learn more about the course?

Great, discover the course content!

    1. Tips to get the most out of this course

    2. 3 Quick questions to help me better understand your journey

    3. Download the course roadmap

    4. Download: A free photography settings cheat sheet!

    5. Download: A free perfect portfolio checklist for when you want to start reaching out to new clients

    1. Module 1 introduction story - embracing discomfort

    2. Chapter 1: Vision on event photography

    3. Assignment: Become your own hero!

    4. Chapter 2: Planning the assignment

    5. Chapter 3: Start of the event

    1. Module 2 introduction story - Small tip, big impact

    2. Chapter 4: No Looky photo tactic

    3. Chapter 5: Candid shots from visitors

    4. Chapter 6: How to shoot DJs

    5. Chapter 7: Do’s and don'ts festival photography

    6. Chapter 8: Shooting speakers at events

    7. Chapter 8 Bonus video: Shooting speakers at events - On location video

    8. Chapter 9: Shooting acts

    9. Chapter 10: Shooting catering

    10. Chapter 11: Shooting Nightclub and LowLight business event parties

    1. Module 3 introduction story - How this moment formed my creative perspective

    2. Chapter 12: Creating a story with your photography

    3. Chapter 13: What makes a photo visually appealing

    4. Chapter 14: Creating visually appealing photos

    5. Chapter 15: Marketing worthy photography

    1. Module 4 introduction story - Grow your business with this mindset

    2. Chapter 16: (Start) Getting assignments

    3. Chapter 17: Getting new clients by networking

    4. Chapter 18: How to get clients to want to start working with you - Part 1

    5. Chapter 19: How to get clients to want to start working with you - Part 2

    6. Chapter 20: How to determine your price

    7. Upcoming video: Chapter 21: Price increase roadmap tips

    1. Bonus chapter 1: Know yourself

    2. Bonus chapter 2: Know the platform

    3. Bonus chapter 3: Know how to connect

  • €597,00
  • 38 lessons
  • 4.5 hours of video content
  • Fun and inspiration!

Course introduction video coming soon!

In the meantime, enjoy this short video reel!

Meet your mentor

Hi, I'm Michiel Ton. Awesome to meet you!

My story as a Festival & Event photographer started - with my friends! We loved dance music, and one of my friends started Exclusive.com. This website got a lot of attention and we were invited to events, like Ultra Music Festival. I helped our team of international photographers with their assignments. But at one moment I thought: “I can shoot photos too!”

And so, I discovered my passion for photography! What started as a hobby later turned into a fulltime job. And better than I expected, it grew to be a well-paid business.

Also nice to know: teaching is another passion of mine! I finished my bachelor degree as a teacher in social studies.

Creating a course about Building a Fulltime Photography Business was the next step for me. It combines my love for photography and teaching. I’m so excited to be your (virtual) mentor and share it with you!

Festivals & Events I've worked at

800+ events!


“Michiel is an experienced person that I certainly revere. His teaching methods are very clear and for that reason very pleasant to gain knowledge. Michiel is definitely communicative and is therefore always open to my questions. As he himself says; My knowledge is your knowledge!”

“Michiel Ton is a dedicated, professional and a hard-working photographer. I couldn’t be more satisfied and happy to work with him. I can assure that he will definitely give you more than what you want.”

“We’ve been working with Michiel since the summer season of 2017 for all our big performances. Michiel is a great photographer, and fun to work with. It’s always a good time when we ask him to join. ”

Ready to build your Successful Photography Business?

Awesome, I'm ready too!